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Weller Brunch | Building a Visual Identity | Bitter Housewife's Genevieve Brazelton

Weller Brunch: Share ideas, enjoy drinks and snacks, meet great people, and join in a brief conversation meant to educate and inspire you.

Genevieve Brazelton, founder and creative mind behind The Bitter Housewife and RAFT will be leading a discussion on building a visual identity for brands from a marketing perspective rather than graphic design.

After starting a brand from the ground up, she purchased another brand that was 3 years old and well established and merged the two into a cohesive portfolio.

She will be discussing all things visual branding: product packaging, social image, website, collateral, event presence... how do you decide what it all should look like?!